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What work will you undertake?

The website optimization process begins with a careful evaluation of the site. There are many things to look at when undertaking website optimization process. Below are listed the most important things we consider that need to be looked at and addressed.

Content Issues:

The Content requirements relate to features that are apparent when the website is viewed in a web browser. They include:

  • Search expressions
  • Page Contents
  • Copywriting
  • Navigation
  • Web addresses
  • Title tags
  • Images
  • Destination content
  • Content management

Visibility Issues:

The Visibility requirements are those which are inherent in the way that technology serves and renders the website pages. They include:

  • HTML best practice
  • Semantic organisation
  • Server redirects - 301, 302 etc
  • Site migration management
  • File naming
  • Meta data & Robots.txt
  • URL construction
  • Site maps vs Google SiteMap
  • Accessibility overlap

Reputation Issues:

The development of a good reputation, in the conventional sense, is a solid principle on which to build online reputation. The issues include:

  • Inbound links
  • Destination content
  • Community participation
  • Publishing activities
  • Asking for links
  • Anchor text
  • Online public relations
  • Blogging activities

These are the main things that we look at when working on your website. We do not give away all our secrets but if these things are followed you wont go far wrong.

Contact True SEO today

If you would like a free proposal to find out the requirements that need to be undertaken and implimented to your site please contact one of our friendly staff.

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Lee Johnson - Google Consultant